Targeted at social-media novices 30 and up, here’s a getting-started guide for social media for us crotchety old folks who haven’t really dived in so far.
Short Version / Super Quickstart:
It’s worth trying out social media if only to see what all the rage is about. No guarantee you’ll “get-it.” It may not be your thing — sort of like how Justin Bieber may not be your idea of good music, but it’s at least satisfying to know what’s going on. That said, I’ve seen graphics that show that Facebook’s largest population is 45-54 year olds, so maybe Facebook, at least, is more Rolling Stones than Ke$ha. Jump in. Give it a try. Here’s a start:
Get a Facebook Account
- Go to facebook.com
- Give them your real name so others can find you (that’s the point).
- Tell Facebook a little about you. High School, College, age, all help make connections.
Find your friends who are already on. FaceBook will step you through this. It wants you to make connections. Go for it. Make ’em. That’s the point.
Get a Twitter Account
Twitter is crazy popular but folks who don’t get it worry about inane posts such as “I’m getting a haircut. ” That’s not really the case. Give it a try. Start out by reading, later consider tweeting:
- Go to twitter.com
- Sign up with a handle/username — probably something recognizable by others in case you want to later choose to post/tweet.
- Find people you want to follow. Click “Who to Follow” at the top right and browse the categories. Once you find an account to follow, just click “follow” on the person’s twitter page. From now on, any posts/tweets from that person will appear on your twitter page. Do this for a few others and you’ve got your twitter feeds running well.
- Visit Twitter later and see what’s up.
- If you’re so inclined to up the ante a bit, post your status any time you’d like. Share your twitter name with your friends so they can follow you.
Live with those two big-players for a month or so. Visit the sites frequently to catch up. Visit more often if you would like. Ask yourself if you “get it.” If not, keep trying. Connect to more people.
As a person new to social media, it’s easy to forget that you’re really not just sharing with people you know. At some point you may be followed or friended by folks you don’t know. Your privacy is dictated by what you share.
- Careful of what you share. Although there are decent privacy settings in Facebook, they can get reset to wide-open quite easily. You should assume that everything you put on the web will be found by your family, boss, mom, kids, neighbors, and strangers. Whatever info you share, do so with that in mind.
- Things you just shouldn’t share on Social Media sites:
- phone numbers
- names of other family members
- personal or financial information
- Don’t sell out your friends. Facebook will ask you if you want to send your non-facebook friends an email inviting them to join. I suggest waiting on this move. I don’t think anyone likes form-letter invites to join in on something.
A Bit More – The Real Getting Started Guide:
What is Social Media?
Social Media is an umbrella term for web sites that let people write or upload things and share them with other people through the web site. You can share things like how you’re feeling or a funny photo and your friends can see it on the site. Or, you can pay attention
The Number of Sites Can be Overwhelming
A few years ago in the course of my work at Colorado Law, I saw a graphic that blew me away. It came to my attention from a presentation given by Gen-Y interns to their staid and presumably out-of-touch supervisors about how to get smart kids being interested in NASA again. The graphic was about Web2.0 technology and sites they used on a daily basis. The crazy part for me is how many sites there were and how many I wasn’t using:
Achieving the same overwhelming effect several years later, here’s a 2010 infographic showing another crazy amount of social media sites — this time organized according to type:
As overwhelming and massive as these graphics show Social Media sites to be, you really don’t care about all the little or specialized social media sites. You’re not trying to be the first on them. You just care about the big ones. That means Facebook, Twitter, and maybe a few others.
Why Do It?
Not to get famous.
Not, as Descartes, to proclaim your existence by tweeting and updating your status on Facebook.
Everyone has their own goals, of course, but I suggest that you have one of two overarching reasons to jump into the social media world:
Reasonable Social Media Purpose 1:
See what it’s about; Make connections with existing friends and family; Even make new friends based on common interests.
Reasonable Social Media Purpose 2:
Follow through on a specific purpose such as promoting a restaurant, sharing information on a given topic, or another predictable and consistent message.
I’m sure there are other reasons, but the key here is that it is not a place to get famous or prove your existence. But it could be a place for targeted communications or connecting/reconnecting with friend and family.
No, let’s get to it. Get ready, I’m suggesting that you jump in and sign up right now. Here’s a quick guide:
The Big Ones
As described above in the super quick-start section, getting on Facebook and Twitter are really all you need to experience most of what Social Media has to offer.
Facebook – connect with friends, family, and people from your past
This is the #1 most popular web site in the world. People come to facebook.com and they stick. There is a lot to do. The coolest part is connecting with folks you may have lost touch with or have common interests with. I have Facebook friends from high school and others who connect over mutual fan-worship of Poi Dog Pondering.
Twitter – Real-time News Feed from Folks All Over the World
This one is a bit harder to grasp, but I like to compare it with an old ticker tape machine where rich business men would watch news of stocks and perhaps other news as it rattled off the wire. Twitter can function in the same way. This is your live feed from people you find interesting talking about things you like. You never need to post anything to get a lot out of Twitter. Use the “Who to Follow” link on the Twitter web site to choose a few people’s posts to monitor.
Once you get comfortable with watching Twitter feeds, you may want to expand or enhance your reach by starting to tweet yourself (quite easy, just do it). And if you like Twitter, as most people who use it do, look at the huge number of tools to enhance your experience in all sorts of ways.
I use HootSuite as recommended to me by Bill C. Berger and have been quite happy with it. It works on the iPhone and makes reading and posting quite easy. But HootSuite is just the beginning. Want to be overwhelmed by another infographic? Take a look at this amazing graphic of the Twitterverse.
Quora – Ask Questions, Answer Questions, Read the Conversation
This is the trendy site of the moment. It’s the next big thing. Questions and answers. You can ask questions or answer them. You can follow questions or people. It’s really a terrific concept. Search questions, post your own questions, and because it’s trendy and folks are pouring in as members, your questions get answers. I asked “What makes a good IT department” and got several very helpful answers.
The Specialized Ones
Flickr – Post and share your photos. Find other photos.
This old-standard is really terrific for putting photos up for your friends and family to view. Flicker not only lets you share your photos and see others’ photos, but you can find lots of wonderful shots that you can use — just remember to check the copyright notice and look for Creative Commons. Flickr also integrates with other sites quite well.
YouTube – Post and share your videos. Find other videos.
Most people think of YouTube as a place to watch funny videos. Well, I guess that’s mostly what it’s about. But you can treat YouTube as the Flickr for your videos. Sign in, create an account. Share away. Other can follow your YouTube “channel” so when you share your videos those following you will be notified.
FourSquare – Use GPS phone features to tell your Twitter Friends your location, play the FourSquare game
I should admit that I just don’t get FourSquare. I am not into announcing my location all the time on twitter. But some folks love it, and it was the big thing just a little while ago. The thing that does seem kind of fun is that you can “check in” from your favorite cafe location over and over and eventually be dubbed “king” of that location in the FourSquare game. Check it out or not.
The Ones You Can Ignore
LinkedIn – Business networking
I’m on LinkedIn, and while I do believe in the power of business contacts, I’m not sure if this accomplishes it. LinkedIn just feels not that worthwhile to me. I think this is mainly because there aren’t enough people on it. It doesn’t feel like a big deal. Still, it might be worth joining to see if there are connections that you can make worthwhile.
MySpace – Skip It, just use Facebook
Delicious – Social Bookmarking Site is Dead
I think Delicious is actually dead already — they’re pulling the plug on it soon. But I include it because I loved Delicious as a universal bookmark set. I didn’t care so much about sharing those bookmarks with others. I think that others may have felt the same thing. (By the way, for bookmarks I use XMarks now).
The Ones I Missed
What did I miss? Tell me in the comments below.